Women Investment Professionals

KEY TAKEAWAYS: WIP Professional Development Series: Being COURAGEOUS: Embracing Entrepreneurship

Why start your own business

  • Do something you love with people you enjoy working with
  • Self-reflection – “What do I want to do with my career?”
    • Personal and professional – perspective of a change maker: What does the industry need? How do I make this successful for others?
    • Risk of looking back and not doing something you’re passionate about
    • Shift from an industry observer to a doer

Challenges encountered when starting a new business

  • Challenges are not always negative
  • Keep a journal, reminder of the steps taken, feel the journey – not just the end game
  • Don’t give up; take calculated risks
  • Be tenacious
  • Worst case and best-case scenarios
  • Failure is never an option


  • Build your network as soon as possible
  • Take risks (women are risk aware)
    • Raised to color within the lines – color outside the lines to reach your full potential
  • Ask for more! “Women get evaluated on performance, men get evaluated on potential”
    • Reframe performance to potential, women deserve the same playing field as men
    • Women need to learn to own their accomplishments – change your sentences from “We…” to I, i.e. “I completed…”
  • Stay true to yourself and keep your own voice
  • Carve your way into things you can control

How has the business evolved as your passions evolved?

  • Mentoring – women and diverse managers
  • A lot brought out with Pandemic and ESG
  • Build a supportive network; consider subject matter experts

Book recommendations

  • Essentialism by Greg McKeown
  • Intentional Living by John Maxwell
  • Moment of Lift by Melinda Gates
  • Women of the Streets by Meredith Jones
  • Grit by Angela Duckworth
  • Anything by Malcolm Gladwell
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